Monday was a big day for the Cam Newton brand. Gatorade, Drakkar and EA Sports all released new videos featuring the Panthers quarterback. The spots were posted, shared, and retweeted, piling up thousands of views.

It was another reminder of Newton’s growing stardom. But it also overshadowed the announcement of his only season-long charity campaign.

After raising more than 25-thousand dollars for his foundation last year, the Super Cam Club is coming back.

Here’s how it works:

• Fans pledge a donation for every Newton touchdown — both passing and rushing — this coming season.
• Pledges per touchdown range between $5 and $250.
• There are two pledging programs: 1.) “Season Pass – includes every game in 2014, or 2.) “Pick Your Game” – select up to four games.
• Depending on the size of their donation, fans can receive gifts ranging from autographed pictures to a meet and greet with Newton.

Proceeds from the fundraiser go to the Cam Newton Foundation’s education programs. If you’re interested in “joining the club,” or for more information, click this link.

And if you haven’t seen those aforementioned videos released Monday, here are those links as well:

• Gatorade
• Drakkar
• EA Sports

---

BBR NUGGETS

• Not many few fans or media knew about Sunday’s alumni ceremony, which is a shame. — Panthers.com
• Good look by Matt Bowen at one of Kelvin Benjamin’s successful routes against the Chiefs. — Bleacher Report
• “C’mon, let me do the two-minute?” “No.” — USA Today
• Remember, the Panthers drafted Thomas Davis because of Michael’s Vick’s presence in Atlanta. — Twitter
• Kawann Short’s book donation campaign was a success. — Instagram
• Benjamin’s rookie card. — Twitter
• A night with the Riveras. — Humane Society of Charlotte
• Brenton Bersin’s Ice Bucket Challenge. — YouTube

---

---