What’s That Smell? Cam Newton Launches Cologne Campaign

Bill VothBBR This Morning, News1 Comment

cam-newton-ad01

B roadway Joe, meet Ace Boogie.

Cam Newton’s nickname may not be traditional, but neither is he. An African-American playing quarterback for one of the largest cities in the South. That city and an ever-growing fan base embracing the confident son of a preacher who showed up to his job with a briefcase full of controversy. That could have never happened 40 years ago.

Back then, a guy like Joe Namath was an advertiser’s dream: A charismatic playboy quarterback playing in the world’s biggest city.

He had a bundle of sponsors, including L’Oreal. They put him in an ad for Brut. It looked like this:

Brut Joe

Since then, L’Oreal hadn’t used another quarterback as a spokesman. Until now. It looks like this:

cam-newton-ad01

Newton has become the brightest star in his adopted state. Now he’s adding a cologne to his collection of sponsors with names like Gatorade and Under Armour.

On Friday, L’Oreal is officially unveiling Newton as the face of its new campaign for Drakkar Essence.

It’s another sign his popularity is inching closer to Namath-like levels. Newton packed his summer schedule with shoots and appearances knowing full well he’s going to hear about it.

“Every time you see me on a magazine, I can guarantee it that someone’s going to tape it to my locker,” the Panthers’ quarterback said in an interview with ‘Women’s Wear Daily.’

That’s right; he’s an NFL player hawking a fragrance for a publication marketed to women. He’s also bringing back some gifts for his buddies.

What’s that smell?

“Everyone who comes out of the locker room is going to smell like new money,” Newton said.

Exactly.


BBR NUGGETS

  • Jonathan Jones visited the Panthers’ quarterbacks and receivers, who are working out together ahead of training camp. — Charlotte Observer
  • Matt Miller ranks secondaries. Carolina’s comes in at No. 32. — Bleacher Report
  • The Panthers are ranked one spot better than that in the latest ‘World’s 50 Most Valuable Sports Teams.’ – Forbes
  • Jim Mora on Sam Mills: “He was the best player I ever coached.” — philly.com
  • Undrafted free agent Darrin Reaves is helping a friend. — AL.com
  • Panthers, city of Charlotte, still not done. — Charlotte Business Journal
  • Next Friday night is going to be a long one for equipment manager Jackie Miles. — Panthers.com

CORRECTION

Last month we wrote the Panthers wouldn’t be holding their traditional practice at this year’s Fan Fest. Details of the event have finally been ironed out, and a two-hour practice will be included in next Friday’s festivities.



Bill VothWhat’s That Smell? Cam Newton Launches Cologne Campaign
1 comments
nocdavis
nocdavis

I'm not a fan of Matt Miller - he includes political statements mixed in with his NFL analysis.  I'm sure he is good at what he does, but the PC BS just completely turns me off.