Cam Newton is diving deeper into television with his own production company.

The Carolina Panthers quarterback on Wednesday launched Iconic Saga Productions, in partnership with Magical Elves, the producers behind "All in With Cam Newton."

An executive producer for that Nickelodeon show, Newton will now be able to expand his presence in the entertainment world. He'll be helped by Dan Cutforth and Jane Lipsitz of Magical Elves, who will create and develop unscripted projects.

"As soon as we started working on 'All In,' I knew that Dan and Jane would be the perfect partners," Newton said in a statement.

"I’m excited to continue building on what we’ve already started, creating new, fun, authentic content for the world to see."

Added Lipsitz:

"It became obvious very quickly while shooting 'All In' that Cam is a superstar both in front of and behind the camera, and we look forward to showcasing that talent across all platforms."

Magical Elves has produced more than a dozen unscripted series, including "Top Chef" and "Project Runway."