Black and Blue Review

Black and Blue Review

Carolina Panthers News and Coverage for the Digital Age

Advertise With Black and Blue Review

Few entities elicit as much passion as teams in the NFL, far and away the most popular sports league in North America. And there may not be a team in the league with as much momentum as the Carolina Panthers, who are coming off a Super Bowl run led by the reigning MVP.

Here’s a chance to tag along for the ride.

Black and Blue Review is currently offering businesses an opportunity to reach an active, highly targeted audience.

Audience Snapshot

  • 88% male
  • 78% ages 18-44
  • 49% have a household income of $75,000+
  • College educated
  • Visit the site repeatedly throughout the day

And that audience is growing rapidly, with 150,000 unique users visiting the site an average of 375,000 times each month.

Traffic Growth

From Year 1 (April 2014 – April 2015) to Year 2 (April 2015 – April 2016):

  • 146% increase in unique visitors
  • 149% increase in page views

Just as BBR’s vision is to pioneer Panthers coverage into the digital age, we also want to innovate how advertisers reach fans. We’re currently running standard display ads, but let’s be honest, their effectiveness is limited. Relationships are more powerful.

That’s why we want to switch the site to one that’s powered by only a few advertisers who can better reach their target audiences via advertising plans tailored to meet specific goals. Current advertising and sponsorship options include customized ads featured on the main site, in our morning email that averages double the industry open rate and through a social media community of more than 50,000 fans.

In just two seasons, BBR has proven Panthers fans want level-headed, quality coverage. If that’s an audience you’d like to tap into, I’d love to schedule some time to learn more about your business objectives and how a potential partnership with BBR can help achieve them.

Bill Voth
[email protected]

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