I recently met up with Andrew Marco, a Charlotte native, longtime Panthers fan and graduate Design Management student at Savannah College of Art and Design. He wanted to get some feedback for his final project that features a case study on the Panthers. Specifically, how the team can strengthen its brand by leveraging its history.
Andrew is searching for fans to fill out a survey that includes questions about interaction with the Panthers’ brand and the most memorable moments in franchise history. I told him I’d share his survey, and if you feel so inclined, you can check it out by clicking here.